Finding good ideas is hard because you're concentrating on finding ideas.
The structure of that sentence is intentional. People assume a good idea has many components. Pressing need. Clear customer. Large market. No competition. The list goes on and on.
Each "idea" that enters your head quickly gets put through an extremely biased checklist and most are discarded. Often, the ones that are kept should also be discarded.
To find a good idea, stop looking for one.
Find a problem that a lot of people would pay to make go away. Once the problem is clear and value can be derived from the extinguishment of said problem, the number of possible ideas to solve this problem will likely be very narrow and the initial direction will be clear.
Sometimes what feels like going backwards catapults into furiously fast forward progress.
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